Inversus Summer Conference: Training, Innovation and Technological Transformation
On 25 June, the Inversus Summer Convention took place, an event that brought together the company’s agents from various parts of the country and abroad. During the day, the organisation’s new projects and strategic priorities were presented, whilst training sessions were held to enhance participants’ understanding of the technological tools that Inversus and its professionals use in their day-to-day work.
Institutional Welcome and Opening of the Convention
The event began with a speech by José Manuel Fernández, CEO of Inversus, who welcomed all those present. During his opening address, he outlined the main objectives of the conference, shared the company’s strategic vision and emphasised the importance of continuous training, innovation and the commitment of agents as fundamental pillars for the growth and development of Inversus. His speech served to put the
Following the welcome, the presentation focused on outlining the company’s current situation, the progress made in recent months and the key strategic priorities that will shape its development in the short and medium term. Initiatives aimed at strengthening the brand and attracting new agents and clients were also presented, with the ‘Inversurízate’ advertising campaign highlighted as one of the most significant communication initiatives. This campaign reflects Inversus’s commitment to innovation, growth and the consolidation of a strong corporate identity, in line with the organisation’s values and objectives. The presentation also highlighted the importance of all stakeholders’ involvement in achieving these objectives, fostering a shared vision of the company’s future.
Coming together, learning and sharing
The Inversus Summer Conference was not only a forum for training and knowledge-sharing, but also an opportunity to strengthen relationships amongst those attending. Agents, managers, staff and guests spent the day together in a friendly and collaborative atmosphere, fostering dialogue, learning and the sharing of experiences.
In addition to the various presentations and training sessions, the time set aside for lunch and breaks provided opportunities for enriching conversations, strengthening professional ties and fostering a sense of belonging to the organisation. This relaxed atmosphere helped to encourage networking, collaboration and the exchange of ideas amongst professionals from different parts of the country and abroad, reinforcing their shared commitment to the objectives and
Technology Training and Presentation of New Digital Tools
After lunch, the day continued with a training session focusing on the main technological tools that Inversus agents use in their day-to-day work. The session covered the functioning and capabilities of the Inversus Capital CRM, a key tool for managing and monitoring sales activity, as well as its role in optimising internal processes.
The new corporate intranet developed by QuantalyxData was also unveiled; this platform is designed to facilitate internal communication, centralise resources and improve access to relevant information for employees and agents. This session gave attendees a first-hand insight into the new digital solutions implemented by Inversus, reinforcing the organisation’s commitment to technological innovation and the continuous improvement of its processes.
Closing of the Morning Session and Networking Opportunity
Once the presentation of the technological tools had finished, the morning session was brought to a close. Afterwards, attendees enjoyed a lunch organised with the aim of encouraging networking and strengthening professional relationships between agents, managers, staff and guests. This relaxed atmosphere encouraged the sharing of experiences, the creation of new synergies and the forging of partnerships, helping to strengthen the sense of belonging and cohesion within the organisation.
Communication Session with Azucena Marín
The day continued with a presentation by Azucena Marín, a renowned communications specialist, who led a session focusing on the importance of effective communication both in the professional sphere and in relationships with clients and work teams. Throughout her presentation, she shared tools and strategies aimed at improving communication skills, enhancing the ability to persuade, and conveying messages clearly, approachably and effectively. His presentation gave attendees the opportunity to reflect on the impact that high-quality communication has on professional development and on building relationships based on trust.
Afternoon Session and Closing Ceremony of the Convention
Following the inspiring session led by Azucena Marín, the conference continued with the activities scheduled for the afternoon, during which the various initiatives and strategic priorities of Inversus were further explored. These sessions provided an opportunity to examine key aspects of the organisation in greater depth, address any queries raised by attendees and consolidate the knowledge gained throughout the day.
To round off the Inversus Summer Convention, a cocktail reception was held, bringing a fitting end to a busy day of learning, collaboration and the sharing of experiences. In a relaxed atmosphere, agents, managers, staff and guests had the opportunity to strengthen their professional relationships, share their thoughts on the various presentations and continue to forge new synergies. The conference thus concluded by reinforcing the values of collaboration, innovation and commitment that characterise Inversus.
